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As time goes on and customer expectations change, marketers need to think again about how they talk to their audience. In 2017, humanity pushed for personalization in a big way.
AR gave brands lots of chances to push out new ways to get customers engaged. Coke had cans that you could interact with, and IKEA used AR as a tool for customers to see if new furniture would fit in their homes.
Mobile Gaming
In 2024, mobile gaming will be one of the hottest trends in marketing. More people are playing mobile games on-the-go than ever before. Brands have seen this trend and are taking advantage of it by using user generated content (UGC) or advertising within games themselves.
Gamers want experiences designed for them specifically; that’s why gaming companies are more and more focused on creating in-game communities. By letting players collaborate and talk to each other easily while still playing the game(s), it makes them feel like the experience is truly theirs. Cross-platform play is another hot thing right now too. This lets gamers play one game from multiple devices at once opening up the opportunity for developers to make more money from users who are really boosting up engagement levels because they can access the games from so many different places. Because this allows you to move around your environment more than regular old video games do, this feature also leaves room for AR enhancements as well.
Augmented Reality (AR)
While most people know about AR through Snapchat filters or video games, businesses use it too. It superimposes computer-generated features into real-world things – like adding room fixtures into an empty space during a home tour.
AR gives marketers some pretty unique opportunities to engage their target audience that were never there before it came along. For example, Sephora has an online AR tool where shoppers can virtually try on makeup before buying anything.
The other 2024 marketing trends to keep an eye out for are voice search optimization (VSO), artificial intelligence integration and AR/VR integration. These three things will be key in staying competitive as the times change but it also means that you can give your customers what they want along the way, such as personalized messages, seamless shopping experiences and value-driven content.
Marketing automation will evolve as time goes on and technology improves. Marketers will be able to use data analytics to create more personalized content and tailor experiences, reaching the consumer at the exact moment they need something.
In 2024, there will be a shift from vanity metrics (likes, views, follows) towards profitability and sustainable growth. Marketers will have to make sure that their product or service provides a tangible benefit for the customer.
AR (Augmented Reality) lets brands create immersive customer experiences that merge virtual and real worlds. Customers can view a brand’s products in their own environment with just a few clicks. IKEA already offers an AR catalog so customers can see if an item fits well into their home layout before purchasing it.
Not only does AR enable users to virtually try out products in their space, but it can also be used for effective storytelling and consumer engagement. Imagine watching your favorite band perform live somewhere across the globe using AR technology this sort of experience would easily become an instant hit among audiences.
