How Sales Is Different From Marketing

May 3, 2022 0

There are a few key differences between marketing and sales. While marketing focuses on attracting and obtaining new prospects, sales focuses on identifying and reaching out to existing customers. The two jobs are essentially interchangeable, but there are important differences […]

The Basics of Management

December 6, 2021 0

Although traditionally considered a modern phenomenon, management actually has a long history. Ancient Egyptian pyramid builders and Sumerian traders all dealt with problems related to motivating and leading their workers. While pre-industrial enterprises weren’t compelled to address management issues, the […]

Marketing Management

October 11, 2021 0

There are many different marketing strategies which organizations implement in their business operations. However, these are not used in a uniform manner. In fact, there are some differences between the strategies that are used by organizations. Some of these differences […]

Best Practices for Effective Digital Marketing

July 13, 2021 0

Digital marketing consists of a variety of channels that provide for the promotions of products and services in an interactive and efficient manner. Digital marketing helps in generating new leads as well as maintaining existing contacts. It provides opportunities for […]

Combining Sales and Marketing for Maximum Profits

June 2, 2021 0

Sales and Marketing are two different but similar things. Sales are primarily activities relating to the quantity or the rate of products sold in a defined time frame over a defined area over a defined geographical location. The delivery of […]

How to Become a Sales and Marketing Professional

May 19, 2021 0

Sales and marketing teams have inherent responsibilities for increasing customer retention. A seasoned sales manager can leverage his or her past experience to influence the decision-making process for the most profitable outcome. This experience informs a sales and marketing professional […]

Marketing Research – How To Compare Marketing Strategies

December 24, 2020 0

Product marketing is a procedure of selling and promoting a product to a particular consumer. It includes promotional activities in addition to advertising. This marketing technique can be performed in any business, whether small, medium or big in size. Furthermore, […]