As time goes on and customer expectations change, marketers need to think again about how they talk to their audience. In 2017, humanity pushed for personalization in a big way. AR gave brands lots of chances to push out new […]
There are various roles within sales and marketing. It is important to gain an understanding of these functions as they pertain to your business. Sales and marketing teams work in harmony towards their shared goal of acquiring new customers while […]
The marketing basics of your business include things such as connecting your marketing strategy to your sales goals, building credibility, and winning people’s trust. These are crucial steps to help you reach your goals. Reaching consumers through the right marketing […]
There are a number of marketing courses available online, some free, some not so free. Free ones may not be as comprehensive as paid courses, but can give you an idea of what to expect. Paid courses are also more […]
You may have a particular niche in marketing, but what exactly are your areas of expertise? This article will explain the most in-demand areas of expertise, including digital advertising, content creation, email marketing, and SEO. Creative services, such as graphic […]
There are a few key differences between marketing and sales. While marketing focuses on attracting and obtaining new prospects, sales focuses on identifying and reaching out to existing customers. The two jobs are essentially interchangeable, but there are important differences […]
When developing a marketing strategy, it is important to define your target audience. The five “Ps” of marketing are product, price, promotion, place, and people. Each of these elements will affect many of the decisions you make in your marketing […]
Although traditionally considered a modern phenomenon, management actually has a long history. Ancient Egyptian pyramid builders and Sumerian traders all dealt with problems related to motivating and leading their workers. While pre-industrial enterprises weren’t compelled to address management issues, the […]
There are many different marketing strategies which organizations implement in their business operations. However, these are not used in a uniform manner. In fact, there are some differences between the strategies that are used by organizations. Some of these differences […]
Digital marketing consists of a variety of channels that provide for the promotions of products and services in an interactive and efficient manner. Digital marketing helps in generating new leads as well as maintaining existing contacts. It provides opportunities for […]
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