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Trade shows are effective marketing tools that put businesses directly in touch with customers, and provide direct access to potential business prospects. Although costly and time-consuming, they have the power to open doors for new opportunities – the inaugural Sign Expo held in Auckland was a resounding success!
Armageddon offers pop culture merchandise stalls from companies selling comics, gaming cards, trading cards and anime merchandise as well as celebrity guests and panel discussions.
Trade shows are a proven marketing vehicle
Trade shows are an effective marketing vehicle that allows businesses to connect directly with qualified prospects at minimal expense. To maximize the return on their investment, exhibitors should devise a comprehensive strategy which clearly articulates their objectives and aligns content, booth design and technology decisions with these goals – this will prevent overspending while creating a consistent experience for attendees.
Companies should prioritize quality leads over quantity when it comes to long-term success. A tailored follow-up plan can ensure leads become customers; for instance, an eco-friendly cleaning product company could send follow-up emails featuring video messages about their products as well as offering special discounts.
FTPT is New Zealand’s premier food manufacturing, packaging and processing technology show, featuring over 400 exhibitors – both local and international – as well as 4,500+ qualified visitors from New Zealand and overseas. Any business providing ingredients, equipment or technology essential to adding value to New Zealand’s food supply must attend this must attend event!
They are a great place to network
Trade shows are an invaluable opportunity to promote brand recognition and connect with potential customers on an intimate level. However, to maximize the networking results from trade shows it’s essential that businesses plan ahead and develop a clear strategy for attending them – the right mindset and creative giveaways will set your organization apart and achieve networking results!
Prior to attending any trade show, it’s also wise to do your research on its attendees so you can create a list of people whom you wish to connect with and network with. This will allow you to focus your networking efforts more efficiently while avoiding time wastage on people who cannot benefit from what your products or services can offer.
Be ready to discuss your product or service with everyone who comes near your booth, giving yourself the best chance at developing an ongoing relationship.
They are expensive
Trade shows are an invaluable way of reaching potential customers and expanding sales; whether launching a new product or looking to increase revenue. But trade shows can be expensive so it’s essential that your budget allows for this expense.
Planning ahead can save money when attending trade shows; consider renting your exhibit from an exhibit rental company to save time and money. They will take care in designing, installing, dismantling and maintaining booths – saving up to 30% or more over purchasing one outright! Additionally, many rental services provide reduced rental rates which can provide savings up to 30% over buying your booth outright.
Budget for other expenses, including travel costs and equipment rentals. Find helpers to manage your booth and prepare marketing materials like printed promotion guides. Assign roles to all booth workers ahead of time. Likewise, plan ahead for giveaways that come with attending events – as branded giveaways could add an extra cost when counting up leads afterward!
They are time-consuming
Make the most out of a trade show through careful planning! A variety of factors must be taken into account, including cost and number of potential leads. Your team should also be capable of answering these questions before deciding how best to spend money attending events.
Make sure your booth is inviting for your visitors by cleaning it before beginning an event, if possible. Also plan ahead for any important meetings you need to schedule at large trade shows so as to not miss them altogether.
Mike Gruenberg suggests that your sales team pose the question “Why are we here at this trade show?”. To achieve your objectives at each day of the trade show, create a detailed plan.
