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Zomato offers local restaurant search services in 24 countries worldwide. It collects data about menu items, contact details and customer reviews of participating establishments.
Rapid expansion, adding new markets and services, creates challenges in terms of meeting quality standards while meeting regulatory concerns, not to mention investing heavily in technology.
Restaurants
Zomato provides restaurant services such as online food ordering, reservation bookings, loyalty programs and consultancy. Their primary sources of revenue come from advertising and subscription fees.
The company’s website and mobile apps allow people to search, discover, and explore restaurants by location, cuisine type, price range and other parameters. Once they locate a suitable establishment they can order food either for delivery or dine-in and the restaurant owner is notified immediately so it can be dispatched by one of their delivery partners.
Zomato was founded by Deepinder Goyal and Pankaj Chaddah, two Delhi IIT graduates, as Foodiebay in 2007. Their idea came after they noticed their colleagues seeking paper menu leaflets of different restaurants to place orders. Now present in 22 countries worldwide with over one million restaurants listed therein; its mobile app also provides users with restaurant menus, reviews, photos, as well as online ordering capabilities.
Bars & Nightclubs
Zomato offers everything needed for online food and drink booking: restaurant search, reservations, delivery services, as well as nightlife experiences through their membership program called Zomato Gold.
The company has registered over 1.4 million restaurants on its platform, serving millions of customers in 10,000 cities in 24 countries. Their restaurant aggregator and discovery service is free to use and offers both dine-in and takeaway options for diners.
To become listed on business zomato, restaurateurs must submit proof of ownership and confirm their details. Once approved, they can add menus and photos of their restaurant; their menu can either be listed out in list format or displayed with prices displayed separately for each dish; furthermore they can display safety badges to demonstrate they adhere to strict safety protocols allowing their potential customers to make an informed decision when making their choice of dining location.
Food Delivery Services
Food delivery services offer users an efficient and cost-effective means of dining out without leaving home, which has quickly become one of the fastest-growing segments within restaurant technology.
Zomato offers food delivery service through both its website and app, where customers must register as users in order to search restaurants near them and select one to order from. After placing their order, Zomato contacts one of its food delivery partners who fulfill it directly for delivery.
Restaurants can use Zomato to promote events and special offers to increase visibility among users, though commissions must be paid to feature in feeds or host events; managing this cost as the company expands can become cumbersome and expensive; also, assuring compliance with food safety standards can prove challenging.
Events
Zomato has made its inaugural foray into events with the introduction of Zomaland, a multi-city food and entertainment carnival. This multi-city carnival will offer vintage amusements such as carnival games and fascinating photo booths; food parades; captivating street performances and an interactive kids zone – as well as offering ample photo opps!
Users of the Zomato app can navigate to the events tab to see a list of food-related events happening nearby, or create their own, which other Zomato users can RSVP and join.
Zomato Pro makes money by charging restaurants and eateries a monthly subscription fee to use its service, while collecting a percentage of ticket sales to promote events. Furthermore, its app provides customers with cash-free food delivery that allows them to preorder food in advance and skip lines at restaurants and events; plus its availability across several countries provides analytics and reporting tools for restaurants.
