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Sales are in essence activities relating to the exchange of products or services for a particular monetary value. Sales are normally characterized by the act of bringing goods or services into contact with a market. A sale is not, however, confined within the bounds of actual commerce. Sales, therefore, can also refer to any activity that brings about the acquisition of goods or services for the purposes of sale. The definition of sales in this article does not include the activities associated with stock exchanges and other exchanges for the purpose of facilitating stock sales.
Sales are an essential component of every business. Without sales, there would be no profit. Sales are the means by which goods and services are brought into contact with potential customers so as to gain profit. The main role of sales people is to identify the prospect of generating sales and then bring that prospect through a formal sales process. Salespeople source leads for businesses in order to bring that prospective customer through the sales process.
Every potential customer has a specific reason why he or she wants to purchase a product or service from you. The reason for that potential customer’s desire to buy your product or service may lie in your advertising strategy, the quality of your product or service, your after sale service or a combination of all three. In order to capture the attention of these prospects, you must establish a strong relationship with them. One of the best ways to capture the attention of these prospects is through the sales department. A strong relationship with your sales department will allow the sales people to identify the right potential customer for the company.
Salespeople perform one of the most important functions of any company. Their job is to identify and contact the customers who have expressed a strong interest in purchasing your products or services. This is often done through a referral from a current customer or a marketing management system that is built into the business. The sales department is the main interface between the product or service and the prospect. When this interaction takes place, there are many emotions that affect the outcome of the salespeople’s approach. They may be motivated by their own sales quotas or by the direction of their supervisor or marketing manager have taken them.
Many salespeople use social media in their efforts to contact potential customers. Social media sites such as Facebook, Twitter and LinkedIn have millions of members and are generally free for anyone to use. The power of these sites can be harnessed to increase sales and build a network of prospects. The potential customer who becomes a friend on LinkedIn can send him messages via email or text asking about his interest in the products and services of his company.
The two business functions of sales and marketing must be closely aligned if a company is to succeed. By identifying the best way to combine these two business functions each salesperson can develop his own approach. The key is to identify the needs of your customers and find a way to meet those needs. When your salespeople do their job they will be rewarded with commissions on their sales and marketing efforts. The more leads and customers you bring in the more money your business will generate.
