There are several factors to consider when determining how much a booth at a trade show costs. First, you must consider whether you will be using it for only one show or for many. If you are only going to attend one or two trade shows per year, renting may be the most cost-effective option. But if you plan to participate in many, you may want to consider buying a booth.
Depending on the size and style of your booth, you can reduce the overall cost by purchasing smaller display components. Another factor is the logistics of the trade show. You must consider how many people will be working at your booth, how far you’ll need to transport your display, and how many backup materials you’ll need.
Purchasing a display at a trade show can cost anywhere from several hundred dollars to tens of thousands. Purchasing a booth with a display can cost between $1,000 and $3,000, while a 20×20 pop-up display can cost up to $8,000 or more.
Booth space rates vary greatly based on the location, industry, and popularity of a trade show. The most expensive shows can command up to six figures for a booth. Smaller, regional trade shows typically have lower booth space costs. Exhibitors can also get discounted pricing if they latch on to a partner pavilion.
Custom exhibits are the best choice for companies that want to make a bigger impression. While custom exhibits are generally more expensive, they are fully customizable and can make a big impact for your business. These can cost anywhere from $125 to $325 per square foot, and can be customized to fit your exact specifications.
While the average floor space cost at a trade show is around $21/square foot, it may vary greatly by show and premium space. Booth design and construction costs can range from $50 to $325 per square foot, depending on the size, style, and customization. It’s always best to check with your trade show exhibitor for pricing details before making a decision.
A basic trade show booth costs $150 to $1,500. A more elaborate trade show booth may cost $2,500 or more. A pop-up display, which is made up of accordion-like frames, can cost an additional $400 to $500. The cost of these pop-up booths can include graphics, literature racks, and lighting, but will still be cheaper than a traditional booth.
An inline booth is typically eight to 10 feet deep. However, it can be any width. A 10×10 or 20×20 booth is a common size. However, you can also order a booth with a customized size and shape. A good booth design can make or break your booth at a trade show.