To keep attendees engaged at trade shows, there are many trade show activities you can incorporate into your booth design. Try throwing spongy giveaways to attendees that will spark a conversation. Besides prizes, you can also use these activities to thank those who are helping you with the show. Some ideas for trade show activities are:
Games and contests are excellent ways to engage attendees. A game in which you or a team member has to guess what someone is doing in your booth is a great way to engage them. You can also make your booth stand out by handing out cards with an invite to a spin-the-wheel event. It will draw visitors to your booth, and they should be aware that if they come back they can win a prize.
Another useful strategy is to know the traffic flow to the trade show. You can ask the trade show organizers for details. This will allow you to plan and budget your activities accordingly. One of the most expensive trade show expenses is booth design. However, you can minimize the costs of booth construction by identifying your needs. You can also determine the size and technology of your booth, as well as the number of meeting spaces you’ll need.
Proper training of booth staff members is also recommended. Approximately 85 percent of an exhibitor’s success depends on their booth staff. Each person in your booth should have a distinct role and task. Ideally, you should have two staffers per hundred square feet of booth space. Additionally, your booth staff should be well-trained in sales scripts, elevator pitches, and how to present your company. In addition, you should familiarize your booth staff members with the names of high-value prospects and senior journalists in the industry.
Developing a mailing list for your booth visitors is essential. This mailing list is useful in creating fulfillment packages and can also identify attendees who will visit your booth. The contents of your mailing should be targeted and speak specifically to the success of the show. It should also contain an offer that motivates the reader to act.
Besides the physical aspects, trade show booth design plays an important role in creating an impression and converting prospects into customers. There are many types of trade show exhibit displays, ranging from portable and modular exhibits to custom-designed displays. You can also rent or purchase a complete trade show exhibition system. Your booth’s design should be tailored to appeal to your target market.
It is important to know the location and size limits of your booths and conferences. If you are unsure, you should find a local company that ships booths. They can provide you with support, ideas, extra parts, and supplies. In addition to that, most sales reps can even bring the booth to your office and set it up for you. You can also use their experience as a source for design ideas and suggestions.