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Trade show displays and exhibits are an important part of the sales process. If your business is looking for ways to enhance its image at a trade show, then these exhibit rentals might be right for you. Whether you are considering renting trade show display booths for a large convention, or just a few promotional events within a field, it is important to think about how your boot will look and function. The following are some considerations to think about before making your decision.
Type of exhibit: There are three types of trade shows: academic/corporate conventions, local events, and themed fairs. Academic/Corporate trade shows are often held off-site, allowing companies to take advantage of the low costs of travel. Many companies have their own exhibit halls or modular exhibits designed to meet the needs of any given trade show audience. For these kinds of events, color, texture, and graphics are of crucial importance. Corporate/ Academic trade shows tend to be much smaller than trade shows with public participants. They can have anywhere from ten to hundreds of company representatives on hand at any given booth.
Type of exhibit structure: There are a number of different styles of exhibit structures, including one-way modules, where one exhibitor is the only one able to enter the display area; multiple route displays, where multiple companies can be represented in one booth; and interactive exhibits, where company representatives can interact with attendees on a one-to-one basis. Each type of exhibit has different benefits, but all exhibit types create an opportunity for companies to connect with potential customers. Another consideration is the amount of floor space rental available to each type of exhibit style. For exhibits that will be used by only a handful of companies, floor space rental is not as important. For more elaborate booth setups, however, multiple route displays are the best option.
Businesses should choose exhibit types that reflect their industry, product line, and target audience. It’s a good idea to attend several trade shows before choosing which one to attend. Attendees at a trade show will typically give you a very detailed business overview of what you have to offer. In addition to providing insights on the business, they’ll likely ask you some questions about your products and services. During this visit, you’ll want to know if your business stands out from the crowd. If your product or service does something better, or cheaper, than your competitors, you stand to benefit from choosing to participate in the trade show.
After making the decision to participate in a trade show, you must then find a location that will suit you. Trade show exhibit space is generally rented for a specified duration of time and may be pricey depending on the size and scope of the exhibit. The location you choose will depend greatly on the type of exhibit you’re exhibiting, the demographics of the audience, the demographics of the space available, and the layout of the convention centers. Some conventions center on technology, while others feature healthcare providers, for example.
New Orleans is a great place to exhibit if you’re planning to participate in a trade show or an expo. The large number of conventions and exhibits available in New Orleans provide exhibit designers with a multitude of choices. The New Orleans Convention Center is the largest exhibition center in the state and offers over 600 exhibits on various topics including healthcare, media, technology, hospitality, and consumer goods. Regardless of what you are representing or offering, your company can benefit greatly from exhibiting in New Orleans.
