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Trade shows are an invaluable opportunity to connect with your target audience, but they can get somewhat repetitive after some time.
That’s why it’s essential to provide attendees with something memorable and special so they keep coming back for more. Here are our favorite booth attractions that will draw them in and foster a relationship with your brand!
Swag
Swag is an effective way to draw in visitors at your trade show and keep them engaged throughout the proceedings.
Swag is also an effective way to promote your brand and foster relationships with prospective customers. You can use swag to generate new leads, nurture existing ones, and even gather information about prospects that you can use for personalized marketing down the line.
Swag is an effective marketing strategy, but finding products people actually want can be challenging. Furthermore, consider your store’s environmental impact when selecting items for sale.
Free Charging Boost
Installing a charging station in an exhibit hall is an excellent way to attract visitors and increase dwell time. A goCharge cell phone charger is usually sufficient, but for something more advanced, FreeWire offers custom branded Boost Chargers with battery integrated EV charging solutions that require minimal construction delays compared to conventional chargers. This ultrafast EV charging solution offers plenty of benefits while being easy to set up without the usual hassles.
The company’s Boost Charger is one of the most energy efficient charging stations available, and can be deployed at any location where electricity is available. Its most impressive feature is patented Power Sharing and Dynamic Power Sharing, which can reduce power usage up to 30%. To test out your smart EV charging system in real world conditions, consider taking it outdoors for a test run.
Food
Food as a trade show attraction can be one of the best ways to draw in visitors. People love free food, and they want an enjoyable and lasting experience.
Eating nutritious and light food can extend life, boost energy levels, and enhance cognitive function (24). Plant-based items like fruits, vegetables, whole grains, beans, and plant proteins make ideal additions to this type of diet.
If you’re in the health and wellness industry, there are plenty of chances to showcase your products at a trade show. These events bring together natural and organic brands with retailers, offering great networking opportunities between business-to-business.
Animals
Animals are multicellular, eukaryotic organisms that consume organic matter, breathe oxygen, move, and reproduce sexually through the combination of gametes (egg and sperm).
They possess specialized sensory organs such as eyes, ears, nose, tongue, skin and lungs.
Researchers are discovering that spending time with animals can have a beneficial effect on people’s wellbeing. For instance, petting an animal releases oxytocin, which reduces stress and anxiety levels.
In addition to relieving stress and anxiety, animals have also been known to boost your immunity. Studies have even linked therapy dogs with improved health outcomes for people with serious medical conditions. As such, the National Institutes of Health is funding various studies on human-animal interactions in order to uncover more about their benefits.
Games
Video games are an ideal way to attract attendees and foster engagement at a trade show. Not only do they improve concentration, creativity, memory and language skills; but they can also increase manual dexterity.
Popular video games often stimulate the mind and provide an escape from reality. Lara Croft from Tomb Raider has, for instance, reignited interest in archaeology through her PlayStation adventures; millions of schoolchildren around the world have learned something about history and geography through her adventures.
Trade show booth games, whether traditional analog or digital interactive, can get people engaged with your brand while providing them with information about products and services. Plus, they’ll get excited about participating in activities at your booth which in turn increases foot traffic and attracts more visitors.
